Our Story

Based in Melbourne, Australia, we are a design-led company with a focus on educational toys and games for children aged 0-8 years. Our wide range of puzzles, activity sets and art and craft packs give your child a basic understanding of skills such as maths, literacy, problem-solving and more. Our products also help with children's sensory and motor development. 

BASIC TOYS, BETTER PLAY

At mierEdu, we strive to create sensory stimulating products using bright colours, shapes and textures that little ones will love. We believe that ‘less is more’, and aim to provide children and families with basic toys that are fun yet essential for their development.   

OUR MISSION

We offer a curated selection of well-designed, educational toys at a very affordable price for children and families. Our goal is to make everyday play enjoyable for children while helping them reach their milestones.

PRODUCT LINES

Our products are divided into ‘Active’, ‘Creative’ and ‘Educational’ groups, in line with our ACE theory. In addition, we have the Book + Toy collection, which falls under the brand name, ‘Story Plus Box’.